WHY WE EXIST
Prostate cancer is now the most commonly diagnosed cancer in men in the UK.
Every year, more than 12,000 men lose their lives to the disease. Too often prostate cancer is detected too late, when treatment options become limited.
Early detection saves lives.
The People's Game exists to raise awareness, encourage earlier conversations about men's health and help drive meaningful change in how prostate cancer is detected and supported.
Through sport, community and storytelling, we aim to inspire action and bring greater attention to one of the biggest health challenges facing men today.
OUR MISSION
The People's Game focuses on four key areas of impact.
Raising Awareness
Many men remain unaware of the risks, symptoms and importance of early detection when it comes to prostate cancer.
Through major sporting events, media campaigns and community engagement, The People's Game aims to reach millions of people and encourage open conversations about men's health.
Driving Funding for Early Detection
A central mission of The People's Game is to raise significant funds to support advancements in prostate cancer screening and early diagnosis.
We are committed to supporting initiatives such as The Transform Trial, which is working to improve how prostate cancer is detected across the UK.
By contributing to research and innovation, we aim to help move the country closer to a national screening programme.
Creating National Impact Through Sport
By bringing together large audiences through sport, The People's Game creates a powerful platform for both awareness and fundraising.
Our ambition is to build one of the UK's leading charity sports platforms — generating substantial contributions that directly support life-saving work.
Supporting Those Affected
While early detection is critical, we also recognise the importance of supporting those currently facing prostate cancer.
Funds raised through The People's Game will support organisations providing care, support and guidance to patients and their families.
Join the Movement
We’re inviting a select group of brands and individuals to be part of The People’s Game a movement built to go far beyond a single match. Whether you’re looking to partner or have a personal story connected to prostate cancer, we want you involved.